These errors usually occur when Amazon cannot verify that your barcode (GTIN) matches the brand you are attempting to list.
Amazon Error 5461
Error message:
“You may not create ASINs for this brand.”
This usually means you are attempting to create a listing under a brand already controlled through Amazon Brand Registry.
Amazon restricts ASIN creation for protected brands to authorized sellers or brand owners.
Example:
If listing a branded product such as Samsung earphones, you must use the GTIN assigned to that brand.
If you are the brand owner and still receiving this error, see Error 5461-1 below.
Amazon Error 5461-1
Error message:
“You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list.”
This error usually means Amazon cannot verify that your GTIN matches the brand name entered in your listing.
This commonly occurs when:
- You are listing another company’s branded product using your own GTIN
- Your brand is enrolled in Brand Registry and Amazon cannot verify your GTIN against your brand information
Amazon may verify GTIN and brand relationships using GS1’s website such as Verified by GS1.
How to Resolve Error 5461-1
If listing another company’s branded products
Use the correct brand owner’s GTIN where required.
Do not assign your own GTINs to third-party branded products.
If you are the brand owner
Amazon may request supporting documentation, including:
- Product images showing the brand permanently affixed
- Packaging images clearly displaying the brand name
- Manufacturer or brand ownership documentation
- Letter of Affiliation from Oz Barcodes (Reitec Pty Ltd), where applicable
Acceptance of documentation is always at Amazon’s discretion.
Important for Brand Registry Sellers
Amazon may apply stricter GTIN verification requirements to Brand Registry accounts.
In some cases, GTINs issued directly by GS1 can simplify Amazon brand verification processes.
If using reseller-issued GTINs, additional documentation may be required.
Need Help?
If you are experiencing Error 5461 or 5461-1, contact us with:
- Your order number
- Name and email used for purchase
- Screenshot of the Amazon error
- Brand name entered in Amazon
- Whether you are enrolled in Amazon Brand Registry
We can review your case and advise on the most practical next steps.